Staff Picks From Tara Singh Carlson, Executive Editor at G.P. Youngme’s first book, Different, was recently published by Crown Business/Random House. Nassim Taleb is not polite. Putnam’s Sons, A Literary Master Class From George Saunders. INTRODUCTION. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Dr. Moon’s research focuses on innovative consumer-marketing strategies and her work has been published widely, including in Below is a more detailed summary and assessment for Different that I wrote as part of a class assignment. Difference is permutation. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. book reviews, books, Different: Escaping the Competitive Herd, Youngme Moon, different book review. Instead of matching our competitors, we should do the opposite. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. In Different, Youngme Moon tells us through stories (mainly based on her own Harvard case studies and personal experience) why that is completely wrong. Youngme Moon identifies the outliers, the mavericks, the icoclasts--the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. 12th - Youngme Moon, Harvard Business. Alternatively, it is a symbol that resembles Youngme Moon is the Donald K. David Professor of Business Administration at Harvard Business School.At HBS, Professor Moon has held numerous leadership positions, including Senior Associate Dean for the MBA Program, Senior Associate Dean for Strategy and Innovation, and has launched a number of strategic innovations such as the MBA FIELD curriculum, and the HBX Learning Platform. Feel free to click the book above if you want to buy it on Amazon! Richard Feynman’s “Surely You’re Joking, Mr. Feynman!” is another. Why trying to be the best … competing like crazy … makes you mediocre. Such is the case with Youngme Moon’s (aptly titled) book Different: Escaping the Competitive Herd. The minute we choose to measure something, we are essentially choosing to aspire to it. with Google. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Garrison's NCLEX Tutoring - YouTube The letter "A" in a dream can symbolize your desire for recognition and accomplishment as in getting an 'A' on a test, or being A number one. Be Different (and better) to stand out and succeed. Covering ground similar to that in 12 Most Important Business Books like “Positioning” and “Blue Ocean Strategy” – though, as you’d expect, in a differentiated way – Youngme Moon’s “Different: Escaping the Competitive Herd” is one great read and one that can help you answer those questions for yourself. Share | Posted by Blog Smith at 7:24 AM. People, real people, view the world more organically. Meditations Marcus Aurelius . Bill Bryson’s A Walk in the Woods is one example. For more information, visit youngmemoon.com. Available in used condition with free delivery in the UK. Free shipping for many products! Download File PDF Different Escaping The Competitive Herd Youngme Moon more about this breed's temperament and personality. Skin in the Game Nassim Nicholas Taleb. Check out this great listen on Audible.ca. Featured books. Donald K. David Professor of Business Administration. is another. Youngme Moon is the Donald K. David Professor at Harvard Business School (HBS). Different provides a highly original perspective on what it means to offer something that is meaningfully different—different in a manner that is both fundamental and comprehensive. Customer Reviews - Different. One of HBS’s most popular teachers, Dr. Click here to watch a video on the notes from this book. The book from which this Summary derives 1 is underpinned by a vision of a world without hunger and poverty. If you were to meet a brain surgeon who also claimed to be a pediatric orthopedist who also claimed to be a specialist in Botox treatments, you’d likely view all of his credentials with skepticism. Once we over-learn something, we cease to know it anymore at all.”, “I have a friend, a businesswoman, who claims that she can absorb the gist of a business book, any business book, in under an hour. Some are even “hostile,” almost daring you to buy what they are selling. JetBlue. ISBN: 9780307460851. biographies & memoirs. Tim Peter. Show more. book reviews, books, Different: Escaping the Competitive Herd, Youngme Moon, different book review. Tim Peter is the founder and president of Tim Peter & Associates. Dr. Moon’s research focuses on innovative consumer-marketing… More about Youngme Moon, “…to give a bullet-point summation of takeaways is to deny the real value of this lovely book.”–Harvard Business Review, Sign up for news about books, authors, and more from Penguin Random House, Visit other sites in the Penguin Random House Network. Dr. Moon’s research focuses on innovative consumer-marketing strategies, and her work has been published widely, including in Harvard Business Review. Interested in Different by Youngme Moon? Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. The same can be said for excellence. IKEA. The former pile on feature upon feature to their home pages, while Google is like an austere boutique, dominating a category filled with “extras.” Different shows how to succeed in a world where conformity reigns…but exceptions rule. Tell readers what you thought by rating and reviewing this book. Atomic … Add a review * Required Review * How to write a great review Do. Interested in Different by Youngme Moon? Moon has received the Student Association Faculty Award for teaching excellence on multiple occasions. Click here to listen to a podcast based on these book notes. I … Something went wrong while submitting the form. At HBS, Professor Moon has held numerous leadership positions, including Senior Associate Dean for the MBA Program, Senior Associate Dean for Strategy and Innovation, and has launched a number of strategic innovations such as the MBA FIELD curriculum, and the HBX Learning Platform. Youngme Moon is the Donald K. David Professor at Harvard Business School (HBS). Then consider joining the 30,000 other people getting the Monday Medley newsletter. Author: Youngme Moon ISBN-13: 978-0307460868 ISBN-10: 030746086X . book review books different book review different: escaping the competitive herd differentiation youngme … They are unpredictable. Why trying to be the best … competing like crazy … makes you mediocreEvery few years a book—through a combination of the author’s unique voice, storytelling ability, wit, and insight—simply breaks the mold. [(Different: Escaping the Competitive Herd )] [Author: Youngme Moon] [Sep-2011]: Youngme Moon: 8601407076067: Books - Amazon.ca Harvard Business School professor Youngme Moon has emerged as one of the world’s compelling voices on the future of strategy, competition. Some are even “hostile,” almost daring you to buy what they are selling. And yet the weight of these anecdotes crept up on you, so that by the time you finished the book it was impossible to regard it as anything less than a finely honed indictment of the scientific discipline.”, “For a business, this is when competing in the category can become problematic. Meanwhile, it might not even occur to you to do the opposite—to double down on your strengths, further extending the distance between you and your competitors.”, “The truth of the matter is, true differentiation—sustainable differentiation—is rarely a function of well-roundedness; it is typically a function of lopsidedness. Some are even “hostile,” almost daring you to buy what they are selling. Oops! Why trying to be the best competing like crazy makes you mediocre. Different provides a highly original perspective on what it means to offer something that is meaningfully different--different in a manner that is both fundamental and comprehensive. The more we learn about our competitors, through market data and analysis, the worse we feel the pressure to copy their moves. So when I finished the 750 page biography of Warren Buffet that I’d been reading for half a year, I bought it. “Cereal is cereal because it happens to be food broken down into spoon-sized bits; if the pieces were any larger, we’d have to call them cookies. Trustpilot. Youngme Moon is the Donald K. David Professor of Business Administra-tion in the General Management unit at the Harvard Business School. Different: Escaping the Competitive Herd 1. Why trying to be the best competing like crazy makes you mediocre. A metric, in other words, creates a pointer in a particular direction. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here. Robert Greene does not write easy books. Youngme Moon identifies the outliers, the mavericks, the iconoclasts the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. As most poor people live in Page 5/25 Buy, Apr 06, 2010 The MINI Cooper was launched with fearless abandon: “Worried that this car is too small? They are reductive in the way that subway maps are reductive; the elimination of unnecessary information creates a kind of conceptual isolation that is functionally efficient to the extreme.”, “When I was in college, I remember reading a book by the Nobel Prize–winning physicist Richard Feynman, entitled Surely You’re Joking, Mr. Feynman! technology. once the pointer is created, it is only a matter of time before competitors herd in the direction of that pointer. Sapiens Yuval Noah Harari. Because intuitively you understand that excellence on any extreme almost always involves a trade-off.”, “Negative trade-offs are not only a marker of excellence, they are a marker of differentiation. Moon has received the Student Association Faculty Award for teaching excellence on multiple occasions. Why? More refined advertising and better knowledge of what customers truly want is necessary. | 410 Minutes One of HBS’s most popular teachers, Dr. Note that the mockery quotient of a category is directly correlated to the amount of meaningless differentiation in it.”, “But measurement can cut both ways. ... as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. A Frappuccino is a Frappuccino because it’s sold at Starbucks and priced accordingly; sold anywhere else, it’d have to be considered a caffeinated milkshake. An intimately drawn meditation on the concept of differentiation, Different has received generous reviews and is on pace to becoming a bestseller. The message of this book is HUGE! Youngme Moon's DIFFERENT is that kind of book, a book for "people who don't read business books...," a book that feels like an intimate conversation with a friend who has thought deeply about how the world works, and who inspires you to look at that world with new clarity. ― Youngme Moon, Different. What was interesting about the book was that it appeared to be nothing more than a compilation of rambling anecdotes—about his personal life, his teaching, his work. non-fiction. Look here. Youngme Moon, who chairs the MBA program at Harvard Business School, writes that marketing experts “have gotten stuck in a self-defeating cycle of competition. Thank you! Youngme Moon is the Donald K. David Professor of Business Administration at Harvard Business School. "In a nutshell, the book is an exploration of what it means for a business to be different… Categories. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. It was Different: Escaping the Competitive Herd by Youngme Moon. Different: Escaping the competitive world by Youngme Moon is a book about the outliers, the anomalies, the iconoclasts, the players who have rejected well-rehearsed routines … Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different—to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Youngme Moon of the Harvard Business School collaborated with XPLANE to create this video introducing her new book, DIFFERENT, an intimately drawn meditation on… Different provides a highly original perspective on what it means to offer something that is meaningfully different—different in a manner that is both fundamental and comprehensive. One of HBS’s most popular teachers, Dr. Please try again later. Sep 06, 2011 © Nathaniel Eliason, 2020 | You're looking great today | This site built on, Get My Searchable Collection of 200+ Book Notes, Get My Searchable Collection of 250+ Book Notes. Different: Escaping the Competitive Herd by Youngme Moon. This book explores the companies that are different by taking this more refined path ; Key Takeaways. 0 likes. Every few years a book—through a combination of the author’s unique voice, storytelling ability, wit, and insight—simply breaks the mold. Unfortunately we do not have a summary for this item at the moment. Yet there is plenty of space for adventurous companies keen to break free of the pack. One of HBS’s most popular teachers, Dr. But if you’re looking for a unique solution, the last thing you should do is ask for a vote.”, “A funny thing happens the minute you begin to capture comparative differences on paper: There is a natural inclination for folks in the comparative set to focus on eliminating those differences, rather than accentuating them.”, “My guess is that you’d feel pressure to address the “vulnerabilities” in your brand. Actually, it's more like a personal conversation with a friend who has thought deeply about how the world works and who gets you to see that world in a completely new light. fiction. This is as true for products and brands as it is for brain surgeons.”, “He began by programming each artificial bird to abide by three simple rules: (1) avoid crowding or colliding into nearby birds; (2) keep up with nearby birds (by flying at roughly the same heading and speed); and (3) drift in the direction of the average position of nearby birds.”, “And yet in too many cases, this is what business has been reduced to: the artful packaging of meaningless distinctions as true differentiation.”. The dynamic can be likened to the observer effect in physics, only applied with too little foresight: The act of measurement changes the behavior of the thing being measured.”, “This is why, if you’re looking for a compromise solution, then yes—take a poll, conduct some research, survey the people. Going tit for tat and adding features, augmentations, and gimmicks to beat the competition has the perverse result of making you like everyone else.” Different provides a highly original perspective on what it means to offer something that is meaningfully different—different in a manner that is both fundamental and comprehensive. Check out this great listen on Audible.ca. Like “all of us only dared to ever speak or write or put forth the things we knew to be unassailable, then we really wouldn’t have much of interest to contribute at all.” He emailed me back and recommended a book that he felt had shaped his approach to business. | ISBN 9780307460875 But only in certain strategic ways. Free delivery in the UK Read more here. They are idiosyncratic. Of course, whether or not you’re impressed by her claim depends on whether you’ve ever read one yourself. 1 likes. I finished reading it last night. And if you want to know more about the book, below is a YouTube video that visually animates ideas presented. ISBN: 9780307460851. It’s even smaller than you think.”  These are players that strike a genuine chord with even the most jaded consumers. Be Different (and better) to stand out and succeed. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Be Different (and better) to stand out and succeed. Moon has received the Student Association Faculty Award for teaching excellence on multiple occasions. Some are even “hostile,” almost daring you to buy what they are selling. Rate it * You Rated it * 0. Different: Escaping the Competitive Herd By Youngme Moon Favorite Quotes Captured By Josh Duncan www.arandomjog.com 2. In her book, Different, Youngme Moon has captured the essence of successful idea brands, highlighting how they reshape consumers’ expectations by standing out in a sea of sameness. Because to stand out you must become the exception, not the rule. Email This BlogThis! Do NOT try to make sure your weaknesses are up to par as everyone else, love your weaknesses and accentuate your strengths. If I had to make a prediction, I would say that the idea brands of tomorrow will be the ones that embrace this, even as they take that sharp left down that unpaved road.”, The 22 Immutable Laws of Marketing by Al Ries, Traction by Gabriel Weinberg and Justin Mares, Hello My Name is Awesome by Alexandra Watkins. By clicking SIGN UP, I acknowledge that I have read and agree to Penguin Random House’s, Editor's Picks: Science Fiction & Fantasy, Stories Read By Your Favorite Celebrities, What the Most Successful People Do Before Breakfast, The 80/20 Principle, Expanded and Updated, Discover Book Picks from the CEO of Penguin Random House US. ISBN-10: 0307460851 Why buy from World of Books. Bill Bryson’s A Walk in the Woods is one example. science & nature. Professor Moon received her Ph.D. from Stanford University. Now comes Youngme Moons Different, a book for people who don't read business books. There is a reason why so many educators rail against rote learning, and it is that they know it can have the self-defeating effect of promoting a kind of mindlessness. Youngme Moon is the Donald K. David Professor of Business at Harvard Business School. Publisher's Summary. by Youngme Moon. And in the process, we will miss a lot.”, “Difference is deviance. PROS: Not too robotic (flows as in conversation) yet structured enough, a lot of examples to bring her points to life. Some are even “hostile,” almost daring you to buy what they are selling. Different: Escaping the Competitive Herd. In track and field, we happen to measure speed, and so we cultivate a nation of speedsters. Professor Moon's research sits at the intersection of strategy, branding innovation, and culture, with a particular focus on youth and the digital economy. Youngme Moon delivers a stark assessment on the current state of product strategy and marketing. As HBS professor Youngme Moon argues in Different: Escaping the Competitive Herd, competition too often breeds conformity. Youngme Moon identifies the outliers, the mavericks, the iconoclasts--the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. | ISBN 9780307460868 Buy Different By Youngme Moon. Book Review: In “Different,” Finding Better Ways To Build Brands In … Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. In Different, Youngme Moon tells us through stories (mainly based on her own Harvard case studies and personal experience) why that is completely wrong. Every few years a book through a combination of the authors unique voice, storytelling ability, wit, and insight simply breaks the mold. once the pointer is created, it is only a matter of time before competitors herd in the direction of that pointer. Different: Escaping the Competitive Herd By Youngme Moon Favorite Quotes Captured By Josh Duncan www.arandomjog.com 2. Discover similar books recommended by the world's most successful people in 2021. People, real people, view the world more organically. Share your thoughts Complete your review. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here. Why trying to be the best … competing like crazy … makes you mediocreEvery few years a book—through a combination of the author’s unique voice, storytelling ability, wit, and insight—simply breaks the mold. Stigmergy - Wikipedia 1. Richard Feynman's Surely You're Joking, Mr. Feynman! In today’s world. What all of these brands have in common is that they have been able to cultivate the most elusive of all customer segments: folks willing to be missionaries for their brand. Moon has received the Student Association Faculty Award for teaching excellence on multiple occasions. They are idiosyncratic. The book is published by Crown Business. Some are even "hostile," almost daring you to buy what they are selling. Porsche does not make cheap cars. Tim Peter. https://www.nateliason.com › notes › different-youngme-moon at the best online prices at eBay! She has served as Chair and Senior Associate Dean for the MBA Programme and currently offers one of the most popular courses in the elective curriculum. The Case Centres bestselling authors 2019/20. Book Review: In “Different,” Finding Better Ways To Build Brands In … Read Book Different Escaping The Competitive Herd Youngme Moonprotect your hearing while shooting, here's a look at five of the best subsonic.22 LR ammo loads. Find many great new & used options and get the best deals for Different: Escaping the Competitive Herd by Youngme Moon. Why trying to be the best … competing like crazy … makes you mediocre Every few years a book—through a combination of the author’s unique voice, storytelling ability, wit, and insight—simply breaks the mold. Buy, Apr 06, 2010 1 Star - I hated it 2 Stars - I didn't like it 3 Stars - It was OK 4 Stars - I liked it 5 Stars - I loved it. If we happened to measure running style, we would cultivate a nation of gazelles. Available in used condition with free delivery in the UK. Harvard Business School professor Youngme Moon has emerged as one of the world’s compelling voices on the future of strategy, competition. … Richard Feynman’s “Surely You’re Joking, Mr. Feynman!” is another. When reading a book about marketing I’m always trying to apply the concepts to my own business, or to my industry as a whole, and there’s a lot to apply here. Please make sure to choose a rating. Simply go to your computer and compare AOL and Yahoo! Different. I also include new articles and book notes. The Case Centres bestselling authors 2019/20. It was Different: Escaping the Competitive Herd by Youngme Moon. Share to Twitter … Youngme Moon of the Harvard Business School collaborated with XPLANE to create this video introducing her new book, DIFFERENT, an intimately drawn meditation on… Rote memorization and … … Bill Bryson's A Walk in the Woods is one example. Or, to put it more forcefully, our competitive competence is killing us.” She decries this “competitive herding,” in which companies rigorously and slavishly analyze their competitors to determine their next product … Youngmee Moon's "Different" was an easy and educational read. In-N-Out Burger. Youngme Moon is the Donald K. David Professor at Harvard Business School (HBS). Discover similar books recommended by the world's most successful people in 2021. home. Different: Escaping the Competitive Herd by Youngme Moon. Youngme Moon's DIFFERENT is that kind of book, a book for "people who don't read business books...," a book that feels like an intimate conversation with a friend who has thought deeply about how the world works, and who inspires you to look at that world with new clarity. Using her original research on companies such as IKEA and Google, Youngme Moon will inspire you to be as counterintuitive as Different is--to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. And once the pointer is created, it is only a matter of time before competitors herd in the direction of that pointer.”, “Another way to say this is to say that a competitive metric, any competitive metric, tends to bring out the herd in us. If there is one strain of conventional wisdom pervading every company in every industry, it’s the absolute importance of “competing like crazy.” Youngme Moon’s message is simply “Get off this treadmill that’s taking you nowhere. This is some pretty skin-deep stuff.”, “A student of mine once remarked that anti-marketing might just be the antidote for folks weary of being marketed to in the traditional way.”, “If we only pay attention to things that we can measure, we will only pay attention to the things that are easily measurable. Loonshots Safi Bahcall. She is the author of the bestselling book, Different, and she has published and sold more than two million case … By clicking Sign Up, I acknowledge that I have read and agree to Penguin Random House's Privacy Policy and Terms of Use. Some are even “hostile,” almost daring you to buy what they are selling. Difference is a commitment to the unprecedented, which is another way of saying it is a commitment to letting go. Summary. Every few years a book through a combination of the authors unique voice, storytelling ability, wit, and insight simply breaks the mold. Buy Different By Youngme Moon. Youngme Moon is the Donald K. David Professor at Harvard Business School. Why trying to be the best competing like crazy makes you mediocre. At HBS, she teaches the Consumer Marketing elective in the MBA program, one of the most sought-after courses in the School’s curriculum. Most business books are written for easy digestion. In the cases I write, the objective is often different: It is to remystify the obvious, to make students uneasy with the things they assume to be true. Different: Escaping the Competitive Herd by Youngme Moon Summary Consumers have become more thoughtful and hyperbolic marketing is more likely to backfire today. What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition?In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Every few years a book through a combination of the authors unique voice, storytelling ability, wit, and insight simply breaks the mold. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Different: Escaping the Competitive Herd 1. Youngme Moon is the Donald K. David Professor of Business Administration at Harvard Business School. Our excellent value books literally don't cost the earth . Buy. books. health & fitness. Consumers have become more thoughtful and hyperbolic marketing is more likely to backfire today. At HBS, Professor Moon has launched a number of strategic innovations, including the MBA FIELD curriculum and the HBX Learning Platform. CONS: In all honesty, there isn't that much content in the book other than what the cover says - "Escaping the competitive herd". Like “start to adopt a consumption posture directed toward the category as a whole,” ― Youngme Moon, Different. Because this is when it can require a category expert—a connoisseur—to negotiate the category with any kind of ease.”, “When a category has reached the point when it’s possible to make fun of the people who still believe in the differences across products, it has reached the point of what I refer to as heterogeneous homogeneity: The differences are there, but they are lost in a sea of sameness. Tell readers what you thought by rating and reviewing this book claim depends whether... In Harvard Business School, Below is a more detailed summary and assessment for Different I... Used condition with free delivery in the process, we happen to running! Adventurous companies keen to break free of the pack … book reviews, books, Different received. So we cultivate a nation of gazelles of differentiation, Different has received the Association! 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