This report will consider some of the recent changes and challenges, which have faced Unilever, and provide and analysis of the likely future challenges facing the organisation. Houghton Mifflin pp 27, Hofstede, G. (1980) Culture’s Consequences: International Differences in Work Related Values, Beverly Hills, CA, Sage Publications, Indian Resource Centre (14th May 2003) Monsanto, Unilever use of Child Labour in India http://www.indiaresource.org/issues/agbiotech/2003/monsantounilever.html retrieved 18th Nov 2010, Insead (2010) Top 50 Alumni Who Changed the World available online at http://50.insead.edu/alumni/patrick-cescau retrieved 13th Dec 2010. Maslow, A.H. (1992) A Theory of Human Motivation,’ Chapter 10 in Henry M. Strage,1992, Milestones in Management: An Essential Reader. Thus, this element will consider some of the current issues facing Unilever and how they will seek to address them. Registered Data Controller No: Z1821391. This is strongly evidenced at Unilever where the culture of the organisation is derived from its own multi-national background. A third perspective on matters of management and leadership approach is that put forward by Fayol (1999 cited in Matteson and Ivancevich), who similarly to Taylor subscribed to a scientific theory of management. The diagram below outlines what Maslow has identified, in that as each level of need is satisfied, the individual moves up the pyramid to satisfy the next need in the ranking. Therefore they have engaged some of the most innovative principles in research and development, agriculture, packaging and manufacturing as they believe that “sustainability helps [them] win” (Unilever, 2010c). Taking all of these factors into consideration, and with reference to all of the theories which have been discussed and applied, it is apparent that there is a self-perpetuating cycle and culture of success which is supporting the leaders at Unilever to behave in a manner which is highly likely to assist them in developing a robust business which is fit to operate in current times. “India’s hue and cry over paler skin”. Hanneke Faber President, Foods & Refreshment. However Unilever have a strong commitment to positive diversity as evidenced by their localised products and marketing campaigns, which are specifically aimed to meet the needs of consumers at a localised level. Therefore Unilever have explicitly set out to create a management structure, which is capable of making faster decisions and responding more flexibly to external stimulus. Patrick Cescau was known across the world for his work in regard to sustainability and business growth, and he has proved a hard act to follow (Insead, 2010). Cohan, William D., (2009) House of Cards: A Tale of Hubris and Wretched Excess on Wall Street, [a novel]. Accordingly Unilever has created a four-tier hierarchical structure, which helps to funnel information into the business, and allows the senior team to make appropriate decisions based on available data (Unilever, 2010b). BBC News. It is recognised by scholars such as Atkinson et al (2007:66-68) that there is currently no uniform approach to sustainability or any codified measures of best operational practice. This also seems particularly likely given the increasing legislation to prevent employers from bullying their employees and behaving in an inappropriate manner (Miner, 2009). Critics of Taylors’ approach such as Daft et al (2010:26), argue that the forced level of direction engendered by the Taylorist approach de-skills and de-motivates employees who effectively become “machines” who are dehumanised. Spread the love. (1995) The Limits of Pure Critique’ in H.W. Unilever have been accused of causing deforestation by campaigners such as Greenpeace because of the use of palm oil, a major ingredient in many products. # /cfrb/ retrieved 13th Dec 2010 and exudes this powerful assertion, a company registered in England Wales. In more depth below as a single-entity with the same - 2021 - UKEssays is requirement. Since October 2008 centred on adhering to “ best practice ” processes to minimise waste and maximise.... Where the culture of the organisation and how they seek to lead and develop their business years with,. Will seek to lead and develop their business national with numerous accreditations to his name and an extremely successful at... 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